5 tips on leveraging Social Media for SEO

  Google and the other Search Engines pay great attention to what happens on Social Media. In fact if you establish your business’ social presence as an expert in your field, then you are in for a great boost of organic presence. Here are 5 tips to follow: How do people search for your services/products? Use keywords in accordance to the context they are used. This can’t happen through the keyword planner, but through careful study of social media interactions. There is real treasure of knowledge in the discussions taking place for similar products or services. For eg. run a...

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Why Branding is Important

Branding is the most important thing you will decide for your business. It is almost as important as the actual nature of your business, but maybe more crucial. Just consider how big brands have developed from a single product category, to be makers of so many diverse products for so many different markets, yet the brand still shouts something more important: It  projects values like integrity, solid performance, quality, dependability. The brand signifies the message of your business essence. It needs to convey elements that talk to the emotional and  rational elements of your audience. More practically, it also needs to...

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